Since the number of people starting Internet sessions continues to grow, the World Wide Web has become an important tool for marketing companies, especially in the hotel industry. Online marketing hotels allow establishments to create a presence and give their new and returned customers the type of comfort that only the Internet can provide. One of the most important aspects of internet marketing is marketing through social or social networks, a method that hotels today adapt to.
What are the social media? This is a type of content that can easily be found on the Internet and is relatively easy to publish. Others refer to social networks such as "democratization of information", a change of standard industrial media such as television and cinema. Blogs, Internet message boards or forums, video sharing sites, information channels, all these are examples of social networks.
How do hotels work to benefit from these social networks? Since social networks are generally driven by user interactions, then it works in a similar way in many forms of word of mouth. Who wants bad reviews? A negative comment on a particular site can explain the difference between fully booked accommodations and a lot of empty suites that burst the night.
The vital information that can not be found on the website of a hotel can be generated through social networks and, more often than not, this information becomes much more personalized and, therefore, much more authorized Since it is a real experience of someone who spent the night or went to attend an event at a specific hotel. Comments and opinions.
Along the same lines, hotel galleries featured in blogging and hosting sites like Flickr have great potential to attract market interests online. Many people will be surprised to see how many people move by seeing real images of a hotel. It is like a visual activity of word of mouth.
On the other hand, social media offer a different way to connect with potential customers. Some hotels have indicated that they send their representatives to comment on some blog posts or reviews, so that there is an adequate perspective presented or to address some points raised in the review.
In addition, social networking sites, especially Facebook, allow hotels to configure their own accounts and a variety of admirers or group members so that those people connected to the hotel account They can receive periodic updates and be informed about changes to the state and all kinds of hotel events – and potential customers receive this type of information in real time.
The most important thing about hotel marketing through social networks is that, well, most of the time is free advertising. It is not necessary for hotels to incur costs, except for banner ads and for pay per click advertising. This is because most of the social networks are hosted on their respective websites operated by independent companies. This means that hotels have access to a good part of the marketing at little or little cost.
The social media, as many believe, merge technology and sociology. Hotels that seek to establish an online presence and increase traffic on both their website and the current establishment are already taking advantage of the opportunities that abound in social media marketing. If you see some type of hotel marketing the next time you visit your favorite social networking site, do not be surprised.